This tool uses Sofos AI, hosted on Sofos's secure backend. Running AI actions (Strategic Insights, candidate research, segment scoring, etc.) incurs cost per call and is part of your Sofos engagement.
By entering your access code, you acknowledge AI actions will be billed under your engagement terms. Please be deliberate when triggering AI features.
If you don't have a code, contact JO at jose@sofos.com.au.
Go-to-market assessment for the traction stage — prioritising where to play for the next 3 years.
Pick a path below. You can come back to this menu any time.
The more specific you are here, the more targeted the research prompts and scoring will be. This context will be folded into the AI research prompt for every criterion.
These two fields anchor the Expansion Pathway recommendation in your Strategic Insights output. Without them, the framework defaults to "where you fit best now" — which can quietly recommend a Prime segment you've already won, or anchor you to customers that don't lead to your aspiration. Use phases / moves / steps language for sequencing — not strict years.
Let Sofos AI guide you to define the right segments and suggest potential segments — you review and pick which to add. Nothing is added without your tick.
~1 AI call. Reads the business context you've entered above — fill in as much as you can first for sharper suggestions.
Add 2 or more segments to compare. A segment can be a geography (e.g. Australia, Singapore), a market vertical (e.g. logistics, healthcare), a customer segment (e.g. SMB vs Enterprise), or a product variant. Most users compare 3–5.
The framework comes with 9 built-in criteria. If your business has a factor specific to it (e.g. cultural fit, founder credibility, regulatory tail risk), add it here. It'll appear alongside the others in scoring, charts, and the summary.
Each criterion uses a comparative AI call — one call evaluates all segments together and ranks them against each other. This gives better scoring (relative, not absolute), uses ⅓ the AI calls, and is faster. Click a criterion to expand and use its "Compare all segments" button, or run all 9 criteria in one go below.
Scoring scale: 1 = unfavourable / low, 10 = highly favourable / high. For Barriers criteria, scoring is inverted (1 = high barrier, 10 = low barrier) so a higher total is always better.
One click → fires 9 comparative AI calls (one per criterion), spaced to respect rate limits. Populates findings + scores + comparative analysis for every criterion across all your segments. Takes ~3–8 minutes depending on model.
Now it's your turn. Walk through each criterion. Review the research findings (and the research-suggested score) and give your own subjective 1–10 score based on your direct knowledge of the market, customers, and competitive landscape. Gaps between the two scores are useful — they highlight where the data and your gut diverge.
Once you've scored at least one criterion across two or more segments, charts will appear here.
For each criterion, how your segments stack up against each other — generated in the Research step. Click a row to expand, or use Expand all / Collapse all. This is your working view; a locked copy is carried into the Summary for the PDF.
The raw research notes captured for each criterion and segment. Collapsed by default — click any criterion to read the findings behind the scores.
Every source cited across all segments, consolidated and de-duplicated. Click any link to verify. A copy is carried into the Summary so you can include it in the PDF.
Reverse-direction analysis. Once your scoring is complete, Sofos AI reads the heat map + findings and surfaces what you may not see: opportunity gaps, hidden demand signals, differentiation gaps, sequencing logic, and pivot signals. One synthesis call — no web search.
Spotted something the analysis got wrong about your business? State the correction in one or two sentences. Regenerating uses your existing research — it does not re-run the expensive research stage.
~1 AI call. Corrections also flow into the Expansion Pathway — its regenerate button sits under the Generate expansion pathway button once corrections exist.
Answers come from your completed assessment — no new research is run. ~cents per question.
A separate forward-looking call that uses your Current state + Aspiration anchors (from Setup) plus the Strategic Insights above to produce a multi-phase expansion plan: where you are now, where you're aiming, the 3 phases between, and the trap to watch. Run this only after Strategic Insights is complete and you've filled in the strategic positioning fields. ~20-40 sec, ~$0.50–$2 depending on model.
Save your work using the buttons below. The PDF is your shareable report — for your team, advisors, or investors. The JSON lets you re-open the assessment later — or feed it into the next Sofos tool (Whole Product Model Design).
Need to come back later? The JSON is your save file — store it somewhere safe. Re-open the tool and use "Resume a saved assessment" on Setup to pick up exactly where you left off.
Generated in the Insights step. This locked copy is part of your printable / exportable report.
Generated in the Insights step. Locked copy carried into your report.
For each criterion, how your segments stack up against each other. Generated in Step 2 (Research & Findings) and surfaced here for the printable report. All rows always print expanded.